Content Marketing Benefits - 6 Reasons Why Content Marketing Is So Powerful
If you're a business owner selling products and services online, you know that it's important to be found online AND to stay top of mind with consumers. Affiliate marketers making commissions on other people's products and services need to do the same thing. And what's a better way to do that than by regularly publishing content that is interesting and relevant to your target audience? Content marketing is one of the most powerful ways in digital marketing to connect with your audience and make more money online. And here are six reasons why:
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Content Marketing Advantages
1. Content Marketing Establishes Expertise & Trustworthiness
Content marketing builds trust
It's no secret that content marketing is one of the most effective ways to build trust and credibility with your target audience. In fact, you can begin establishing the 'Know, Like, and Trust' cycle simply by creating and publishing valuable, informative content. By doing this, you can demonstrate your expertise to prospects and future clients by proving that you know what you're talking about. Naturally, This builds trust and helps establish you as a credible source of information. Content marketing is so effective now that it's now considered one of the top five most influential factors in purchasing decisions.
So if you're looking to boost your business's credibility and trustworthiness, start investing your efforts in content marketing!
Sidebar - The Most Critical Factor
Let's address something that can too easily get glossed-over. It's the notion of 'quality content'.
Too many people - including myself - have fallen into the trap over the years of almost completely dismissing the importance of the actual 'quality' of an article in favor of just focusing on keywords or search engine optimization techniques for for favorable search results indexing. I used to nearly disregard Matt Cutts' (of Google's webspam team) repeated recommendations for us to just focus on creating great content. I was under the mistaken impression they were really just trying their best to get marketers to stop employing search engine optimization (SEO) techniques & tricks to rank articles high in the search results. But, man was I wrong.
Quality is your friend in Content Marketing.
The Benefits of Content Strategy
I've found out that the better the article is that I write - combined with some proven content marketing strategy, the more easily found my articles are. And when I say 'more easily found', I mean to say the more people find my article positioned favorably in the search engine results pages (SERPs). Having good content typically results in inbound links to your content. Think about the value of others creating backlinks to your articles. Each backlink helps your content get found.
Learn from my own trials & errors. I recommend that you write really good content. Don't think that default PLR (Private Label Rights) articles, spun articles, or lightweight articles are going to get ranked well. Typically, they won't.
Combining your quality article with proven content marketing strategies can have your article standing-out in Google, Bing, Duck Duck Go, and the other search engines. Think: Easier to find.
Just don't get concerned about how to write a quality article. I'll show you in other articles on this website the tools and techniques for streamlining the creation of great articles and getting them found to drive traffic to your website.
2. Content Marketing Increases Brand Awareness
Successful business owners know that it takes a lot of hard work and dedication to make your company...well successful.
But what many business owners don't realize is that effective content marketing is one of the best ways to create increasing brand awareness for your company by doing things to increase your company's visibility and sharing it on social networking websites.
This applies to Internet marketers and affiliate marketers, too.
Guess what happens when more & more people become aware of your business...
The more quality content you put out there, the more people that come across your brand.
3. Content Marketing Increases Traffic To Your Website
Content marketing can lead to a steady stream of traffic to your website.
It's probably no surprise at this point that content marketing done right can increase traffic to your website. Helpful, well-written content is one of the most important factors in improving your website's ranking on search engines. Blog content that ranks favorably in the search results makes it much easier to find. And when it gets found, this form of website promotion it naturally drives traffic from the search results to your website.
So, if you're looking to boost your website traffic, consider adding some fresh, well written original content to your website with some frequency.
Now, guess what happens when your well-crafted content engages and attracts new visitors to your site...
4. Content Marketing Increases Sales
Have you been looking for ways to increase sales or commissions without spending a fortune? If so, content marketing may be the answer to add to your bottom-line.
By creating and sharing informative, engaging content online, you can reach more potential customers and drive them towards your - or someone else's - products or services.
What do you think happens when more new prospects buy from - or through - you each month?
Content marketing can lead to more sales.
5. Content Marketing Grows Your Customer Base
Marketing articles with quality content can grow your customer base.
It follows that as new prospects transition into being new buyers of yours each month - and you retain the customers you already have - that your customer base expands. Each month.
In fact, studies show that businesses that use content marketing are more likely to experience positive growth than those that don't.
Guess how you can add even more to your sales...
6. Scale Up By Following Up
Following up with your customer base can dramatically scale your sales.
As a business owner, it is important to stay in touch with your customers. By keeping in touch with the people on your list, you can continue to be helpful to your customers AND increase sales in the process. There are many ways to stay in touch with your customers, including via email, phone calls, and social media posts.
Staying in touch can help you build even stronger relationships with your customers and increase loyalty. In addition, staying in touch can help you learn more about what your customers want so that you can provide them with the best products and services for their needs.
By staying in touch, you can ensure a loyal following and additional sales that you would have missed out on otherwise.
Wrapping It All Up
Naturally, it stands to reason that content is at the core of all other forms of marketing - including:
It's easily one of the best ways to establish credibility, build trust, increase brand awareness, drive traffic to your website, increase sales, and add to your customer base. And when you choose to follow-up with your ever increasing customer base, don't be surprised when each year becomes the best one yet for your business.
I would appreciate it if you would share this article because it makes it possible for me to keep writing about proven ways I've found to help you make money online.
Best, Don Roberts
